Dispatches from the Stone Island H.Q.

22.11.2017

Davi from our Soho shop recently went out to Italy to visit Stone Island mission control. Here’s some photos and words from the trip…

I was recently lucky enough to be taken on a tour round the Stone Island factory and HQ in the province of Modena, Italy by the main man himself Carlo Rivetti.

Whilst there I was shown the different methods of garment dying, research facilities, and the science that really goes into this iconic brand. On top of this I caught a sneak peak of the 45,000 pieces strong archive.

Although this was almost a bit of a history lesson at times, it's also quite clear that this brand has no intention of slowing down and really look to continue to be innovative in the coming years.

Mannequins in a row by a glass wall wearing crinkled metallic silver Stone Island parkas, each with the compass badge

Mannequins in dark hooded jackets on plinths behind the glass frontage of the Stone Island HQ, reflecting brick buildings

Carlo Rivetti pulling a navy Stone Island Marina piece from rails of archive jackets, in a green ribbed jumper

Carlo Rivetti reaching into shelves of fabric in a room lined with hanging swatches, as someone in green works at a bench

Carlo Rivetti talking beside two-tier rails of archive Stone Island jackets and knits, many with the compass badge

Machinists at rows of industrial sewing machines with cones of white thread in a bright factory workroom

Floor-to-ceiling shelves of hanging fabric swatches above a long work table at the Stone Island HQ

Rows of corked glass flasks of coloured dye on a tiled lab bench under an extractor hood, beside orange rubber gloves

Carlo Rivetti beside rows of corked flasks of coloured dye on a tiled bench in the Stone Island dye lab

Carlo Rivetti beside a steel dyeing machine among pipework and control panels, with jugs and buckets on a table in front

A dim storeroom with metal shelves of tubs and boxes, lit orange by a curtained window

A framed Stone Island isola di pietra card of six swatches, each with a corner turned back to show a contrasting colour

See more Stone Island stuff here.

See more of Davi's photos here.

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