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Here’s our latest round up of exciting and potentially life-changing garments we’ve got on the way. It’s safe to say August is shaping up to be pretty, pretty, pretty good.

First and foremostly, the new Patagonia stuff is on the way. Loads of mad colours… highly functional details… you should know the script by now. We’ve got too much to discuss in this measly blog-post, but for a bit of flavour, here’s a few choice morsels… 

An orange Patagonia waist bag with a purple logo and zips, held up in front of a folding metal gate hung with more bags

Close-up of a tan Patagonia fleece jacket with a textured pile, navy zip and logo patch, on a Patagonia wooden hanger

A charcoal wool five-panel cap with a Patagonia logo patch, perched on a raised hand against a cream cloth backdrop

A Kind of Guise are really gunning for that ‘Most Luxurious Baseball Cap’ award. Super-thick corduroy… delectable terry towelling…if an invite for Henry VIII’s annual quail hunt drops through your letterbox over the next few weeks, then we’ve got the caps for you.

A stack of three A Kind of Guise caps in pale grey, textured burgundy wool and thick sage green corduroy

In reptile news, Lacoste have amped up their crocodilian mascot to Godzilla-like proportions. Someone get Matthew Broderick on the phone, ASAP!

Close-up of an oversized green crocodile and large white LACOSTE lettering printed across navy cotton

Close-up of three Good Measure striped tops in navy, cream, pale blue and brick red, with Made in England neck labels

Meanwhile, the good folks at Good Measure have revved up their stripe machine to harness the potent power of horizontal lines. Thin stripes... fat stripes... blue stripes... white stripes... burgundy stripes... stripy stripes... it’s times like this you realise that maybe the world isn’t that bad after all.

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