Introducing Story mfg.

03.03.2020

Story mfg. is a new name to Oi Polloi that we’re pretty buzzing about.

Imagine if all the old-world outdoor gear you adore spent a summer smoking strange psychoactive substances in the Peruvian rainforest and listening to The Grateful Dead and you’ll have a basic idea of Story mfg.‘s vibe.

And if that doesn’t make any sense, maybe just have a gander at these photos…

Story mfg. corduroy popover in tan with crochet flower squares, worn with a cream bucket hat, sunglasses and a coral bum bag

A model sat on the floor in a cream embroidered Story mfg. jacket and trousers, blue tie-dye socks and black sandals

Two models in Story mfg., one in a white embroidered jacket and tie-dye tee, one in the tan cord popover and a bucket hat

A model in profile in a pale blue Story mfg. hooded jacket over a pink check shirt and white tee, by drawn mushrooms

Red Story mfg. short-sleeve shirt with pink tie-dye bursts, open over a peach tee, a peach layer knotted at the waist

Two models in Story mfg.: a red tie-dye shirt over a peach tee, and a pale blue hooded jacket over a pink check shirt

Two models in Story mfg. check shirts, one a pink and yellow popover with Seen sunglasses, one a lilac and blue zip-up

Two models crouched on a yellow squiggle backdrop in Story mfg. check shirts, one in black clogs, one in blue hiking shoes

A model in a cream Story mfg. jacket with an embroidered palm tree and a cream bucket hat, framed by blue painted rays

Close-up of a model in Seen sunglasses and a cream bucket hat, with a Story mfg. palm jacket over a tie-dye tee

A model in plaits wearing the tan Story mfg. cord popover with crochet squares, an orange tee and an olive shoulder bag

Two models in Story mfg.: a pale blue hooded jacket with stone trousers, and a red tie-dye shirt with olive shorts

Cheers to Seen for the sunnies. Click to here to read an illuminating interview with Story co-founder Saeed.

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