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Set that washing machine to auto-soak and prepare to unleash freshness! We’ve worked with argyle sock masters Burlington to bring you the ultimate in biological performance, and you won’t believe the results!

Alright, we haven’t really made washing powder — we've just put some socks in some fancy boxes — but still, they look pretty good right?

To celebrate this high-concept sock packaging, we wandered down to our nearest laundrette for a bit of product placement... 

A model in a white cap, white jacket and cream cords feeding coins into a laundrette washer, Burlington sock boxes on top

Close-up of a hand pouring white powder from a Burlington Ultra Sudzz box into the soap tray of a laundrette machine

Close-up of two Burlington argyle socks, one green and one navy and red, hanging from the open drum of washer number 12

Baz, Cleanso and Ultra Sudzz Burlington sock boxes lined up on a pale yellow laundrette washer with a coin slot and £3.40 tag

Three numbered tumble dryers with round glass doors in a laundrette, a laundry basket on a stand in front of each

Close-up of a seated model holding a red Baz sock box, with cream cords, blue argyle Burlington socks and white trainers

A model in a white cap and jacket holding a blue Cleanso sock box by steel washers, with Ultra Sudzz and Baz boxes on top

The Burlington Oi Polloi Laundrette Sock Packs are available now.

Photos by Adam Hindmarch. Styling by Liam Daly. 

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