{"title":"Hoka","description":"\u003cp\u003eHoka started in Annecy in 2009 when two ex-Salomon runners, Jean-Luc Diard and Nicolas Mermoud, decided the way to run downhill faster was a much bigger midsole. Everyone laughed, then everyone copied it. Road and trail shoes with more foam than looks reasonable and a rocker sole that rolls you forward.\u003c\/p\u003e","products":[{"product_id":"hoka-challenger-8-trainer-faded-navy-pampass-grass","title":"Hoka Challenger 8 Trainer Faded Navy \/ Pampass Grass","description":"\u003cul\u003e\n\u003cli\u003eJacquard mesh upper made from recycled PET\u003c\/li\u003e\n\u003cli\u003eCompression-moulded EVA midsole\u003c\/li\u003e\n\u003cli\u003e8mm heel to toe drop\u003c\/li\u003e\n\u003cli\u003eDurabrasion rubber over the lugs\u003c\/li\u003e\n\u003cli\u003eMulti-directional lugs for road and trail\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHoka were started in 2009 by two ex-Salomon blokes in Annecy who wanted a shoe you could run downhill on without your knees filing a complaint. The Challenger is the one that works on tarmac and on a path, with lugs deep enough for mud and enough flat rubber to survive a pavement. Recycled mesh upper, EVA midsole, 8mm drop. Faded navy, which is the sensible choice.\u003c\/p\u003e","brand":"Hoka","offers":[{"title":"UK 10 \/ Faded Navy \/ Pampass Grass","offer_id":44194743910522,"sku":"KJBH70Y86GX062","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"UK 11 \/ Faded Navy \/ Pampass Grass","offer_id":44194743943290,"sku":"D8ECW5U6SCK5DD","price":130.0,"currency_code":"GBP","in_stock":false},{"title":"UK 7 \/ Faded Navy \/ Pampass Grass","offer_id":44194743976058,"sku":"5UNCXNBC8HZ5YE","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"UK 8 \/ Faded Navy \/ Pampass Grass","offer_id":44194744008826,"sku":"SVVG7TWX3UBGRX","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"UK 9 \/ Faded Navy \/ Pampass Grass","offer_id":44194744041594,"sku":"M8D8034LAUKJ0M","price":130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9773\/files\/1168716-FYP-8_01__1320x1320_q90_qc1.webp?v=1789077605"},{"product_id":"hoka-mach-remastered-trainer-eggshell-asphalt-grey","title":"Hoka Mach Remastered Trainer Eggshell \/ Asphalt Grey","description":"\u003cul\u003e\n\u003cli\u003eTranslucent and solid ripstop upper\u003c\/li\u003e\n\u003cli\u003eWelded overlays with underlay reinforcement\u003c\/li\u003e\n\u003cli\u003eSupercritical foam midsole\u003c\/li\u003e\n\u003cli\u003eRaw-edge microfibre tongue\u003c\/li\u003e\n\u003cli\u003eMetal eyelets and reflective laces\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHoka have taken the Mach, which was a speed trainer, and rebuilt it for people who mostly walk about. The upper mixes translucent and solid ripstop with welded overlays, so it looks like running kit without any of the shouting. Supercritical foam underneath, metal eyelets, reflective laces. Eggshell and asphalt grey, so it goes with almost anything.\u003c\/p\u003e","brand":"Hoka","offers":[{"title":"UK 10 \/ Eggshell \/ Asphalt Grey","offer_id":44194744107130,"sku":"KGMMW1AQ5EZYYW","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"UK 11 \/ Eggshell \/ Asphalt Grey","offer_id":44194744139898,"sku":"RV7L57LDRBWBKE","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12 \/ Eggshell \/ Asphalt Grey","offer_id":44194744172666,"sku":"UA1ZTCVSACSF35","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"UK 6 \/ Eggshell \/ Asphalt Grey","offer_id":44194744205434,"sku":"UCZ72CNADFSUEA","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"UK 7 \/ Eggshell \/ Asphalt Grey","offer_id":44194744238202,"sku":"YLYVMU760AQZBB","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"UK 8 \/ Eggshell \/ Asphalt Grey","offer_id":44194744270970,"sku":"6LNVCJ9S74A81K","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"UK 9 \/ Eggshell \/ Asphalt Grey","offer_id":44194744303738,"sku":"DXEYLN5XXD57Y5","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9773\/files\/1176250-EHL-8_01__1320x1320_q90_qc1.webp?v=1789077638"},{"product_id":"hoka-mafate-speed-4-lite-trainer-wild-rye-pampas-grass","title":"Hoka Mafate Speed 4 Lite Trainer Wild Rye \/ Pampas Grass","description":"\u003cul\u003e\n\u003cli\u003eFeatherweight see-through upper\u003c\/li\u003e\n\u003cli\u003eProtective ripstop nylon panels\u003c\/li\u003e\n\u003cli\u003eSoft microfibre collar\u003c\/li\u003e\n\u003cli\u003eProFly+ midsole\u003c\/li\u003e\n\u003cli\u003eVibram Megagrip outsole with Litebase and Traction Lug\u003c\/li\u003e\n\u003cli\u003e3M reflective detailing\u003c\/li\u003e\n\u003cli\u003eSpare lace included\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Lite version of Hoka's Mafate, which means a see-through upper and considerably less of it. Underneath is a ProFly+ midsole and a Vibram Megagrip outsole with Litebase, which is Vibram's way of making the rubber layer thinner without giving up the grip. Ripstop nylon where it needs protecting, microfibre round the collar, spare laces in the box. Wild rye is a sort of dusty pink.\u003c\/p\u003e","brand":"Hoka","offers":[{"title":"UK 10 \/ Wild Rye \/ Pampas Grass","offer_id":44194744369274,"sku":"69ME5L1XS9ZMHX","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 11 \/ Wild Rye \/ Pampas Grass","offer_id":44194744402042,"sku":"CBFD2F9AGJNNWB","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 7 \/ Wild Rye \/ Pampas Grass","offer_id":44194744434810,"sku":"9SFK5T2CHF8T72","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 8 \/ Wild Rye \/ Pampas Grass","offer_id":44194744467578,"sku":"3UZ5T9WUZAD1PY","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 9 \/ Wild Rye \/ Pampas Grass","offer_id":44194744500346,"sku":"K8XUGXFLJEM0XT","price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9773\/files\/1168450-WYP-8_01__1320x1320_q90_qc1.webp?v=1789077589"},{"product_id":"hoka-stinson-one-7-trainer-light-roast-asphalt","title":"Hoka Stinson One 7 Trainer Light Roast \/ Asphalt","description":"\u003cul\u003e\n\u003cli\u003eEngineered jacquard mesh upper\u003c\/li\u003e\n\u003cli\u003e5mm heel to toe drop\u003c\/li\u003e\n\u003cli\u003eH-Frame stabilising chassis\u003c\/li\u003e\n\u003cli\u003eDeep Active Foot Frame with wrap-around sidewalls\u003c\/li\u003e\n\u003cli\u003eDurable toe cap\u003c\/li\u003e\n\u003cli\u003eMulti-directional lugs\u003c\/li\u003e\n\u003cli\u003e12.9oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHoka call the Stinson the Swiss army knife of their range, which is one way of saying nobody quite knows what it's for and it does everything. There's an H-Frame chassis in there to stop your foot rolling about on uneven ground, and the foot sits down inside the midsole rather than on top of it. Jacquard mesh upper, 5mm drop, toe cap. Light roast is brown.\u003c\/p\u003e","brand":"Hoka","offers":[{"title":"UK 10 \/ Light Roast \/ Asphalt","offer_id":44194744565882,"sku":"7GSDE9JFG40PGV","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 11 \/ Light Roast \/ Asphalt","offer_id":44194744598650,"sku":"QKRUJGMRXC6VE8","price":170.0,"currency_code":"GBP","in_stock":false},{"title":"UK 7 \/ Light Roast \/ Asphalt","offer_id":44194744631418,"sku":"7TVNFQ89VUDYVG","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 8 \/ Light Roast \/ Asphalt","offer_id":44194744664186,"sku":"74KYHFC2BAA4GC","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"UK 9 \/ Light Roast \/ Asphalt","offer_id":44194744696954,"sku":"N3V0TC54NJ6GH0","price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9773\/files\/1168931-LTS-8_01__1320x1320_q90_qc1.webp?v=1789077620"}],"url":"https:\/\/oipolloi.com\/collections\/hoka.oembed","provider":"Oi Polloi","version":"1.0","type":"link"}