Deck~Out~And~About: The Fjallraven Flatpack Extravaganza

20.10.2016

Close-up of the Fjällräven fox badge on an olive jacket sleeve, a blue and yellow IKEA sign behind

When we first had the idea to go out and take pictures of that ultra-serious Fjällräven Numbers stuff, we thought about booking flights out to Sweden for a real high-brow, authentic photoshoot that showed the clothes in their natural habitat.

We then realised that a trip out to Scandinavia might be a touch on the expensive side; so we opted for the next best thing… IKEA in Ashton.

Here’s what we got up to…

Photos by Mike Sallabank.

Thank you to Brother Models.

Ladi in the Fjällräven Numbers Down Shirt reading on a display sofa, Samuel nearby with hood up, as shoppers pass Samuel in the Fjällräven Numbers Anorak sat on an orange sofa in an IKEA room set, a shopper checking a cat-print curtain Close-up of a grey Fjällräven Kånken held between the feet, with white canvas high-tops and grey marl Sarm Track Pants Ladi in the Fjällräven Numbers Down Shirt reaching up to a stack of coloured cabinets, a yellow IKEA bag in hand Samuel in the Fjällräven Numbers Anorak holding a glass jug at the sink of an IKEA kitchen display Ladi in the Fjällräven Singi hat and Numbers Down Shirt at a kitchen display, cooker hoods on the wall behind Samuel and Ladi from behind on a green sofa facing a blank TV between leafy print curtains in an IKEA room set Close-up of a plate of meatballs, chips and peas in cream sauce being eaten from an IKEA Food tray Close-up of the Fjällräven Numbers Anorak's olive ripstop, half zip and fox-stamped leather zip pull Samuel in the Fjällräven Numbers Anorak peering over a display of pink and white gladioli in the IKEA homeware section Ladi in the Fjällräven Numbers Down Shirt and Singi hat behind a cookware display, under a sign for an IKEA 365+ pot at £25 A model with a grey backpack walking down a long aisle of flat-pack boxes in the IKEA warehouse Samuel in the Fjällräven Numbers Anorak, hair in two plaits, against a yellow corrugated wall Ladi in the Fjällräven Numbers Down Shirt and Samuel in the Numbers Anorak, hood up, against blue and yellow walls

For this IKEA trip, Ladi was wearing the Fjällräven Numbers Down Shirt, a Schnayderman’s Leisure Denim One Shirt, a Champion tee, Fjällräven Numbers Trousers and a Fjällräven Singi hat on his head. On his feet he wore a pair of Padmore & Barnes.

Samuel wore a Fjällräven Numbers Anorak, the Great Sweat from Our Legacy and some Sarm Track Pants from A Kind Of Guise. He had Novesta on his feet with a Kånken on his back.

See the full range of Fjällräven Numbers stuff here.

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