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FJALLRAVEN HOJA

Hoja is Swedish for riding a bike for the fun of it, and it is the name Fjällräven gave their first cycling range, launched in 2025 and developed entirely in-house in Stockholm. The bags are Vinylon F, the same PFAS-free fabric as the Kånken, with a 10,000mm water column: frame bags, handlebar pockets, snack bags and a hip pack that unfolds into a rucksack. There are socks too. Built for bikepacking across Sweden, but a Sunday to Hebden Bridge counts.

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Fjallraven Hoja Socks Classic Eggshell - View 1
Fjallraven Hoja Socks Classic

Eggshell

Sale price£26.00
Fjallraven Hoja Socks Classic Navy - View 1
Fjallraven Hoja Socks Classic

Navy

Sale price£26.00
Fjallraven Hoja Socks Classic Green - View 1
Fjallraven Hoja Socks Classic

Green

Sale price£26.00
Fjallraven Hoja Socks Classic Lavender Mist - View 1
Fjallraven Hoja Socks Classic

Lavender Mist

Sale price£26.00
Fjallraven Hoja Bike Frame Fold Bag Classic Clay - View 1
Fjallraven Hoja Handlebar Pocket Royal Blue - View
Fjallraven Hoja Handlebar Pocket

Royal Blue

Sale price£55.00
Fjallraven Hoja Bike Frame Fold Bag Classic Royal blue - View 1
Fjallraven Hoja Snack Bag Clay - View 1
Fjallraven Hoja Snack Bag

Clay

Sale price£40.00
Fjallraven Hoja Handlebar Pocket Clay - View
Fjallraven Hoja Handlebar Pocket

Clay

Sale price£55.00
Fjallraven Hoja Snack Bag Royal Blue - View 1
Fjallraven Hoja Snack Bag

Royal Blue

Sale price£40.00
Fjallraven Hoja Expandable Hip Pack Classic Royal blue - View
Fjallraven Hoja Expandable Hip Pack Classic Clay - View

Blog

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Brownie's Barge, A Brew & A Bit Of Ralph

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Oi Polloi relaunch poster with two illustrated magpies, one carrying Pica Post, and the words ‘Now Live’.

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