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HOKA

Hoka started in Annecy in 2009 when two ex-Salomon runners, Jean-Luc Diard and Nicolas Mermoud, decided the way to run downhill faster was a much bigger midsole. Everyone laughed, then everyone copied it. Road and trail shoes with more foam than looks reasonable and a rocker sole that rolls you forward.

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Hoka Mach Remastered Trainer Eggshell / Asphalt Grey - View 1
Hoka Mach Remastered Trainer

Eggshell / Asphalt Grey

Sale price£120.00
Hoka Challenger 8 Trainer Faded Navy / Pampass Grass - View 1
Hoka Challenger 8 Trainer

Faded Navy / Pampass Grass

Sale price£130.00
Hoka Mafate Speed 4 Lite Trainer Wild Rye / Pampas Grass - View 1
Hoka Mafate Speed 4 Lite Trainer

Wild Rye / Pampas Grass

Sale price£170.00
Hoka Stinson One 7 Trainer Light Roast / Asphalt - View 1
Hoka Stinson One 7 Trainer

Light Roast / Asphalt

Sale price£170.00

Blog

Brownie's Barge, A Brew & A Bit Of Ralph

Brownie's Barge, A Brew & A Bit Of Ralph

It’s been a while since Nigel and John Wilcock, better known to pretty much everyone as Brownie, had a proper catch-up, so naturally we decided the best place to rectify this was on a barge. Not ju...

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Oi Polloi Adidas Collaboration Shoe

Nige's Adidas Shoeseum

Some people collect stamps. Some collect records. Some collect Adidas. Over the years, there’s been a fair few pairs through the doors at Oi Polloi. Some worn into the ground, some kept in suspicio...

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Oi Polloi relaunch poster with two illustrated magpies, one carrying Pica Post, and the words ‘Now Live’.

Oi Oi, Look Who's Back

It’s been a minute. A few chapters, a few wrong turns, plenty of good stories, and enough miles on the clock to make the MOT tester nervous. But after all that, Oi Polloi is still here. And, frankl...

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