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There’s little we can say about Fjällräven that we haven’t said before at some point, so we’ll try and keep this concise. Always different, always the same, the Swedish outdoorsmen have been making their own brand of tough, functional outdoor gear since the ‘60s, and are still as devoted to the cause as ever.
As well as the old favourites like the water-resistant Greenland Jacket and the spine-saving Kånken backpacks, there’s big things afoot — make sure you’re sat down, and if you’ve got a weak ticker, look away — Fjällräven have introduced a new colour. They call it ochre, but to us it looks uncannily like Colman’s Mustard. Anyway, they’ve used it on everything from trousers to jacket/zip-off vest hybrids, and it’s guaranteed to add a subtle hint of spice to that dull walk around Tatton Park.
More from the Fjällräven Archive
We've written a fair bit about Fjällräven over the years. Two articles on the Greenland Jacket, the story behind the Kånken, a chat with one of their designers and a load of old adverts. Might as well keep them all in one place.
- The Fjällräven Greenland Jacket
- The Greenland Jacket
- The Story of the Fjällräven Kånken
- Fjällräven Numbers
- Interview with Fjällräven Designer Elísabet Elfa Arnarsdóttir
- Through the Magpie Eye: Old Fjällräven Adverts
We've still got some Fjällräven on the shelves. Have a look at the current Fjällräven clothing and accessories.