Throught the Magpie Eye: Old Fjällräven adverts

13.06.2014

Old Fjällräven advert, a line drawing of a figure in a four-pocket field jacket, captioned The Professionals Choice

Here’s a few old Fjällräven adverts hoiked from some early ‘80s climbing magazines. Whilst it’s nice to see the Greenland jackets and the Kanken bags haven’t changed much (well, apart from the prices), the real standouts here are those handy accessories. Why don’t more clothing companies make garrotte wires?

Old Fjällräven advert headed The Greenland jacket, a model in the jacket with its features labelled and a price of £25.30

Old Fjällräven advert, Clothing at Down to Earth Prices, drawings of Greenland jackets, trousers and boots, and a fox photo

Old Fjällräven advert, Tents at Down to Earth Prices, with drawings and prices of six tents such as the Everest II

Old Fjällräven advert, It Can Double as a Tent, for a sleeping bag cover and the Mumie bag, with a climber in silhouette

Old Fjällräven advert, Go Fjällräven Christmas Shopping, with drawings of a Kanken, saws, a hammock and a rain cover

Old Fjällräven advert, Sleeping Bags at Down to Earth Prices, drawings and prices of five bags and a fox photograph

More from the Fjällräven Archive

If these old adverts have caught your eye, there's more on the Swedish brand in our Fjällräven archive article. We've also spoken to Fjällräven designer Elísabet Elfa Arnarsdóttir about the people, ideas and thinking behind the clothing.

For the current range of outdoor gear, head over to our Fjällräven collection.

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