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Superga, Abbigliamento Sportiva e Scran: Introducing the 2706 OG

• 2 comments

Superga, Abbigliamento sportivo e scran, in white lettering over a restaurant wall of decorative plates, jugs and lamps

Those pungent Italian aromas you’re currently quaffing aren’t coming from a big pot of ragu simmering on a distant stove, they’re courtesy of these 2706 OG shoes from Superga.

Due to sepia-tinted memories of holiday-making in The Boot as a young buck, OP boss hog Steve Sanderson was immediately drawn to these: “For me, Superga and Italian design in general is really good at offering affordable, every-man designs, without dipping in quality. The Italians have a socialist sort-of approach to design. When you think about Italy, your mind might jump to the really high level design stuff, like Ferraris and exotic fashion houses, but I think they excel when they’ve made things a bit more democratic. Not just in sportswear terms either – you need look only to the kind-of cars Italy was producing in the 60s, 70s and 80s to see this. The Fiat Supermirafiori was like a family car, but it’d have really nice little design touches – still sporty, but with an added comfort element – like the velour interiors. That’s what I see in these – it’s still that classic Superga flavour, but the comfort element has been ramped up a few notches. The original, to me at least, might’ve been a little bit slim, a little small-looking on the foot, like it’d been on keto or something. This one has bulked up – it’s been to the gym, ate some carbonara and put on a few pounds in the right places.”

The soffrito in this foot-based meal is still the potent blend of a low-profile, intensely-wearable design and canvas cotton, but Superga have dashed a few zesty flavour-boosters in for good measure – most notably the higher rubber foxing (a bit similar to Converse 70s or Vans Anaheim). This provides some much-needed body to the proverbial dish, making ‘em far stouter than Superga’s usual output, while still retaining that el classico Mediterranean piquancy our taste-buds never tire of.

Anyway, we’ll drop the cooking analogies before we end up sounding like gastronomical maniacs and round this up by saying these shoes are mega, and you – yes, you! – can snag a pair at 10:00am on Thursday the 26th of August. In the meantime, have a look at these photos we shot in a real-deal Italian eatery.

Big thanks to Vito, Franco and the rest of the gang at Benvenuti in Hazel Grove for their hospitality and the top-tier scran.

Three models at gingham-covered tables with coffee at Benvenuti in Hazel Grove, in white and navy Superga 2706 OG trainers

Close-up of Superga 2706 OG trainers in navy and in white canvas, worn with marled socks under a red gingham tablecloth

Fiat... Fila... Fettuccini, in white lettering over a view past a houseplant of two models chatting at a restaurant table

When you think about Italy, your mind might jump to the really high level design stuff, like Ferraris and exotic fashion houses, but I think they excel when they’ve made things a bit more democratic.

Close-up of a model in white Superga 2706 OG trainers pulling up an orange marl sock, with dark green trousers

Three models lean on the counter at Benvenuti watching a chef cook, in a yellow sweatshirt, a mustard top and a brown knit

Close-up of Superga 2706 OG trainers in off-white canvas under tan cord trousers, on a terrazzo floor beside a wine fridge

Three models at the counter in Benvenuti, in a green quilted gilet over yellow, a brown cable knit and an olive sweatshirt

Fish and Chips? Pizza? The jury's out, in white lettering over a restaurant kitchen with a cook and two models at the pass

Overhead view of a meal on a gingham-clothed table: pizza, spaghetti, salad, lager and a plate printed Birra Moretti

Close-up of Superga 2706 OG trainers under a gingham-clothed table, navy with denim shorts and off-white with tan cords

Small white rally car in green and red Alitalia livery with gold wheels and the number 1, in front of a glass building

The Fiat Supermirafiori was like a family car, but it’d have really nice little design touches – still sporty, but with an added comfort element – like the velour interiors. That’s what I see in these.

Front view of a silver Fiat Supermirafiori with four round headlamps and a black grille, parked on a quiet road

Three models share pizza and spaghetti at a gingham-covered table with someone in a brown hat and navy waistcoat

Close-up of Superga 2706 OG trainers in navy canvas with white soles and marled socks, on a terrazzo restaurant floor

Two models at a table with beer and pasta, one in a brown fluffy knit, one in a mustard sweatshirt with a compass badge

Close-up of Superga 2706 OG trainers in navy and in off-white canvas with marled socks, seen under a red gingham tablecloth

 Una festa da indossare, in white lettering over a black tray of cappuccinos and a sugar pot on a red gingham tablecloth

Close-up of Superga 2706 OG trainers in white and off-white canvas under dark green trousers and tan cords on terrazzo

Two portraits at the door of Benvenuti: a model in a pale jacket and tan trousers, and someone in a hat with a walking stick

Thursday the 26th of August - pop it in your calendars.

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The people say...

  • Harry OP

    Easy Jimmy – think it’s an old C.P. Company one from Steve’s personal stash

  • JImmy Mckinney

    Eyup What’s that jacket the guy on the left has on,the light green one

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